I'm so stoked to hand the blog over today to Halley Gray, one of the most supportive and helpful entrepreneurs and coaches I've ever met. She answers the most hair-pulling-out quandary we get - what to do when potential clients give you the dreaded "I can't afford it right now" response!
I love when entrepreneurs post their yearly earnings. That kind of transparency demystifies MONEY (trigger!) and creates positive community based on sharing, rather than cloak & daggers.
But these numbers don't tell the story you really need to hear.
Someone could be grossing half a million dollars and netting in the negative due to overhead (i.e. building rentals, big staff) or poor investment/saving (MONEY trigger!)
Specifying net profit is a fix.
But it's still not the story.
What you're actually looking for is
Raise your hand if you had that annoying genius cousin your parents always compared you to. (Oh are you Chinese too?)
Mine is pretty unbeatable:
Name: Genius Chang (not his real name)
Grade Skipped: 1st
Instruments Played: piano, violin, clarinet
# Ivy Leagues Accepted Into: ALL of them
Even I was so impressed that I wanted to marry Genius Chang. Then I grew up and discovered you can't marry your cousin. (At least not in New York.)
Because he was out of my league, I never tried to compete with Genius - except in one thing.