I love when entrepreneurs post their yearly earnings. That kind of transparency demystifies MONEY (trigger!) and creates positive community based on sharing, rather than cloak & daggers.
But these numbers don't tell the story you really need to hear.
Someone could be grossing half a million dollars and netting in the negative due to overhead (i.e. building rentals, big staff) or poor investment/saving (MONEY trigger!)
Specifying net profit is a fix.
But it's still not the story.
What you're actually looking for is
Lifestyle: the Real Measure of Success
Someone could be netting six figures by hunching over her computer 80 hours a week, piling up take-out containers, and giving herself that adrenal thing that's trendy right now. (Whatever happened to peanut allergy? Is that still going on?)
Or, someone could be balling like Leonie Dawson, who's probably going to break a million this year while on the 20-minute workweek. (Okay, more like 15-20 hour, but seriously...)
Her story is eye-popping, but you don't need to be a 7-figure maven to rock the baller life.
How does this one sound?
- never use an alarm clock again
- don't take business calls before noon
- do a card reading in the middle of the day because you feel like it
- take an afternoon hike whenever you want
- play hooky with your boyfriend and eat pie all day
- take a trip to Vegas - tomorrow
- get bored at home and decide to work...here:
Or how about here:
Yes. This is my life.
I'm not a millionaire (yet) but I sure wear boots on bean bags like one.
Because why are we really working? So that we can see the numbers go up in our bank account? Yeah, actually that's valid.
But it's more than that. You and I both know it.
For you it could be to provide for your children.
So you can have something to call your own.
So you can buy the dream house you and your husband drool over.
For me it's freedom.
It's to be able to hashtag things like #slanteyesforthewin and not worry that someone's going to call me into their office for a PC lecture.
It's so I can never face those devil initials A.M. again.
It's so I can hire amazing staff and provide abundance for young people I believe in.